SIDEBAR

I think specializing is holding you back

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Apr 03 2018
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    I’ve heard it a lot in the photography world from professionals all over the place. Specialise. Find the one style/type of photography you like most and own it completely. I think this is wrong, not for an established professional with 10+ years in the game. If you are at this stage and you can earn a great living and be happy shooting nothing but your specialty, then by all means specialise. But if you’re anyone but the 10+ year vet, then I think specializing is the wrong way to go. I think if you get caught up in […]

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Aperture… wait what is that again?

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Feb 10 2018

If you are in to photography at any level, I’m guessing you’ve thought this at least once, or 300 times. Maybe it was a long time ago and now you know exactly how it works and exactly how going up two stops is going to affect the next image you capture. But, out of the 3 main settings, aperture is definitely the more confusing one to get your head around. I know that thought has crossed my mind a few times. I’ve studied photography, read text books and internet tutorials and been shooting for about 12 years now and as […]

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How important is professional photography to my business?

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May 03 2017

My smartphone has a 16-megapixel camera, I can save some money and I’ll just do my imagery myself. Sound familiar? With the growth of technology and social media, there is more “noise” out there to cut through than ever. Instagram users “like” 4.2 billion posts ever day. Sure that’s world wide, but it gives you an idea of what you are up against in the modern world of advertising and also the potential reach that is right there at your fingertips. How do you cut through that noise when so much of what people post are photos of the delicious […]

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