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5 Scenarios to run paid search advertising

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Apr 18 2018

Firstly I want to state that paid search advertising should not be your first port of call in the world of digital marketing. When you’re building a house, you don’t build the frame work before you pour the slab. The slab is your website optimization and your search engine optimization. So, before you venture into paid search marketing, pour your slab. Why should you spend time optimizing your website and making sure your search engine optimization is in place? Because they don’t cost money for starters, and because when you aren’t running paid campaigns, website optimization and SEO are the […]

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Why did I choose to study digital marketing?

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Apr 03 2018
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  Evolution. Curiosity. Fascination. First of all, I want to create my own digital marketing agency, mainly to work with small business. So, digital marketing agency… study digital marketing – No brainer right? But how and why did I get to the point of knowing this? I’ve always been in sales. Since my first job in the deli of a supermarket when I was 15 years old. I didn’t know it them but sales and marketing were already having an influence on me. How we displayed the deli goods to make them look inviting and appetizing. Informing shoppers of new […]

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I think specializing is holding you back

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Apr 03 2018
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    I’ve heard it a lot in the photography world from professionals all over the place. Specialise. Find the one style/type of photography you like most and own it completely. I think this is wrong, not for an established professional with 10+ years in the game. If you are at this stage and you can earn a great living and be happy shooting nothing but your specialty, then by all means specialise. But if you’re anyone but the 10+ year vet, then I think specializing is the wrong way to go. I think if you get caught up in […]

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