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Website Optimization – Site Architecture, Page Speed and Mobile Friendliness

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  • Blog
  • Digital Marketing
  • Marketing
  • Website Optimization
Jul 05 2018

These days your website is more often than not, the first touch point a potential client has with your business. I cannot stress how important website optimization is to the success of your business. Platforms such as WordPress, Wix and Squarespace make creating your own website a breeze, but some of the things we speak about in regards to Website Optimization and Search Engine Optimization will go beyond the abilities of anyone who is not a web designer. I would highly recommend finding a good web designer so you can get the most out of your websites. Have you ever […]

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The Buyers Journey

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  • Blog
Jun 11 2018

What is the Buyers Journey and why is it important to us as marketers and business owners? The Buyers Journey consists of the 5 stages that a person goes through when purchasing a product or service. Based on the purchase, the journey could last a matter of minutes or it could last months but they are always there. Sometimes we move through the stages subconsciously, sometimes consciously with a lot of thought. So, what are they? Awareness – We step into the awareness stage when a problem arises that we need a solution to. We think of the products or […]

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How important is professional photography to my business?

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  • Blog
  • Digital Marketing
  • Marketing
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May 03 2017

My smartphone has a 16-megapixel camera, I can save some money and I’ll just do my imagery myself. Sound familiar? With the growth of technology and social media, there is more “noise” out there to cut through than ever. Instagram users “like” 4.2 billion posts ever day. Sure that’s world wide, but it gives you an idea of what you are up against in the modern world of advertising and also the potential reach that is right there at your fingertips. How do you cut through that noise when so much of what people post are photos of the delicious […]

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Recent Posts

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