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The Buyers Journey

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Jun 11 2018

What is the Buyers Journey and why is it important to us as marketers and business owners? The Buyers Journey consists of the 5 stages that a person goes through when purchasing a product or service. Based on the purchase, the journey could last a matter of minutes or it could last months but they are always there. Sometimes we move through the stages subconsciously, sometimes consciously with a lot of thought. So, what are they? Awareness – We step into the awareness stage when a problem arises that we need a solution to. We think of the products or […]

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My Overview of Digital Marketing

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May 30 2018
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  Before we can dive into my overview of digital marketing, I think we need to take a step back and have a very brief look at the main traditional marketing avenues first. The world wide web was launched in 1994. Advertising first began appearing in Google in 2000, with Facebook launching its advertising platform in 2012. In the big scheme of things, digital marketing has only been around for a very short period of time. But wow, hasn’t it evolved quickly! Traditional marketing has been around for a very long time. The print medium was born somewhere around 618 […]

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5 Scenarios to run paid search advertising

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Apr 18 2018
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Firstly I want to state that paid search advertising should not be your first port of call in the world of digital marketing. When you’re building a house, you don’t build the frame work before you pour the slab. The slab is your website optimization and your search engine optimization. So, before you venture into paid search marketing, pour your slab. Why should you spend time optimizing your website and making sure your search engine optimization is in place? Because they don’t cost money for starters, and because when you aren’t running paid campaigns, website optimization and SEO are the […]

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