How important is professional photography to my business?

My smartphone has a 16-megapixel camera, I can save some money and I’ll just do my imagery myself. Sound familiar? With the growth of technology and social media, there is more “noise” out there to cut through than ever. Instagram users “like” 4.2 billion posts ever day. Sure that’s world wide, but it gives you an idea of what you are up against in the modern world of advertising and also the potential reach that is right there at your fingertips. How do you cut through that noise when so much of what people post are photos of the delicious […]