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Website Optimization – Site Architecture, Page Speed and Mobile Friendliness

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Jul 05 2018

These days your website is more often than not, the first touch point a potential client has with your business. I cannot stress how important website optimization is to the success of your business. Platforms such as WordPress, Wix and Squarespace make creating your own website a breeze, but some of the things we speak about in regards to Website Optimization and Search Engine Optimization will go beyond the abilities of anyone who is not a web designer. I would highly recommend finding a good web designer so you can get the most out of your websites. Have you ever […]

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The Buyers Journey

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Jun 11 2018

What is the Buyers Journey and why is it important to us as marketers and business owners? The Buyers Journey consists of the 5 stages that a person goes through when purchasing a product or service. Based on the purchase, the journey could last a matter of minutes or it could last months but they are always there. Sometimes we move through the stages subconsciously, sometimes consciously with a lot of thought. So, what are they? Awareness – We step into the awareness stage when a problem arises that we need a solution to. We think of the products or […]

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My Overview of Digital Marketing

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May 30 2018
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  Before we can dive into my overview of digital marketing, I think we need to take a step back and have a very brief look at the main traditional marketing avenues first. The world wide web was launched in 1994. Advertising first began appearing in Google in 2000, with Facebook launching its advertising platform in 2012. In the big scheme of things, digital marketing has only been around for a very short period of time. But wow, hasn’t it evolved quickly! Traditional marketing has been around for a very long time. The print medium was born somewhere around 618 […]

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I’m Sharing My Digital Marketing Journey

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May 14 2018

I want to share my digital marketing journey and what I’m learning with you. I’ve been in sales and marketing for 16 years now. Traditional marketing that is. However, I’ve recently started studying digital marketing and I find myself constantly thinking of how the gems of knowledge I am picking up long the way could really help friends I have that run businesses. Like Pauly’s gym, Renee’s natural beauty products, Kane’s plumbing business and others. I’m regularly thinking that this could help them or if they know about that. I’ve also learnt that the digital world evolves week by week, […]

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