SIDEBAR

The Buyers Journey

0 comments
Jun 11 2018

What is the Buyers Journey and why is it important to us as marketers and business owners? The Buyers Journey consists of the 5 stages that a person goes through when purchasing a product or service. Based on the purchase, the journey could last a matter of minutes or it could last months but they are always there. Sometimes we move through the stages subconsciously, sometimes consciously with a lot of thought. So, what are they? Awareness – We step into the awareness stage when a problem arises that we need a solution to. We think of the products or […]

READ MORE

My Overview of Digital Marketing

0 comments
May 30 2018
Post's featued image.

  Before we can dive into my overview of digital marketing, I think we need to take a step back and have a very brief look at the main traditional marketing avenues first. The world wide web was launched in 1994. Advertising first began appearing in Google in 2000, with Facebook launching its advertising platform in 2012. In the big scheme of things, digital marketing has only been around for a very short period of time. But wow, hasn’t it evolved quickly! Traditional marketing has been around for a very long time. The print medium was born somewhere around 618 […]

READ MORE

I’m Sharing My Digital Marketing Journey

0 comments
May 14 2018

I want to share my digital marketing journey and what I’m learning with you. I’ve been in sales and marketing for 16 years now. Traditional marketing that is. However, I’ve recently started studying digital marketing and I find myself constantly thinking of how the gems of knowledge I am picking up long the way could really help friends I have that run businesses. Like Pauly’s gym, Renee’s natural beauty products, Kane’s plumbing business and others. I’m regularly thinking that this could help them or if they know about that. I’ve also learnt that the digital world evolves week by week, […]

READ MORE

Recent Comments