What is the Buyers Journey and why is it important to us as marketers and business owners? The Buyers Journey consists of the 5 stages that a person goes through when purchasing a product or service. Based on the purchase, the journey could last a matter of minutes or it could last months but they are always there. Sometimes we move through the stages subconsciously, sometimes consciously with a lot of thought. So, what are they? Awareness – We step into the awareness stage when a problem arises that we need a solution to. We think of the products or […]