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My Overview of Digital Marketing

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May 30 2018
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  Before we can dive into my overview of digital marketing, I think we need to take a step back and have a very brief look at the main traditional marketing avenues first. The world wide web was launched in 1994. Advertising first began appearing in Google in 2000, with Facebook launching its advertising platform in 2012. In the big scheme of things, digital marketing has only been around for a very short period of time. But wow, hasn’t it evolved quickly! Traditional marketing has been around for a very long time. The print medium was born somewhere around 618 […]

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We’ve Lost It

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May 19 2018
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Sadly, it seems we are losing our intrinsic connection to nature. Modern society has severed our connection to nature in many ways. The animals we are, human beings, evolved as a hunter gatherer species. We are designed to move through the land, following our food sources. This was the norm for our species for 1.8 millions years. Things have changed. Society has advanced at faster rates than ever in the last 100 years. Much faster than we are can keep up on an evolutionary basis. It is easier and safer for us to live now than it ever has been. […]

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I’m Sharing My Digital Marketing Journey

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May 14 2018

I want to share my digital marketing journey and what I’m learning with you. I’ve been in sales and marketing for 16 years now. Traditional marketing that is. However, I’ve recently started studying digital marketing and I find myself constantly thinking of how the gems of knowledge I am picking up long the way could really help friends I have that run businesses. Like Pauly’s gym, Renee’s natural beauty products, Kane’s plumbing business and others. I’m regularly thinking that this could help them or if they know about that. I’ve also learnt that the digital world evolves week by week, […]

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