I want to share my digital marketing journey and what I’m learning with you.
I’ve been in sales and marketing for 16 years now. Traditional marketing that is. However, I’ve recently started studying digital marketing and I find myself constantly thinking of how the gems of knowledge I am picking up long the way could really help friends I have that run businesses. Like Pauly’s gym, Renee’s natural beauty products, Kane’s plumbing business and others. I’m regularly thinking that this could help them or if they know about that.
I’ve also learnt that the digital world evolves week by week, where will voice recognition and VR take us and how will we, as marketer and businesses be able to take advantage of it. I have a few ideas and assumptions but who knows what opportunities are around the corner.
To come back to my friends and their businesses, whats one thing they all have in common? Lack of time. They don’t have time to keep up to date with the rapidly changing digital landscape. They are too busy running their businesses and looking after their families.
I want to share some of the basic principals I’m learning about in the digital marketing course I am currently doing, I am by no means an expert but I’m learning a lot of really good information, strategies and techniques that any small business could use to increase the effectiveness of what they are doing in the digital world.
If you’ve never stepped into the digital world or if you’ve been dabbling in it there will be some great information I will share that you’ll be able to use to get more out of the amazing tool that is the digital world. It won’t be anything super advanced or crazy technical that’s for sure. Just simple practices that in theory should be easily implemented.
I’d love for you to post comments and questions, share your experiences and challenge me on what I’m saying. This will be a huge learning experience for me as well which I’m really looking forward to.
I’ll be posting regular video content through Youtube, blog posts through the website which will all be shared on Facebook, Linkedin Instagram and Twitter so if you want to follow the journey its all there and I’d love to see you along the way!