Some people might say that digital is the way of the future. It’s not. Digital is the way of now. We are now more connected to our devices, social media and digital platforms than ever before. I believe the opportunity for business sitting in everyone’s pockets right now is a bigger opportunity than we have ever seen before.

The foundation. This outlines the goals of everything we do and should intertwine with your overall business plan. This needs to be clear, complete and signed off on before anything else happens.

If you don’t have a website, its time to build one. Then we optimize it so that Google likes it. We make sure it loads quickly, has the right keywords and regular content, we make sure there are no broken links and that your pages all work together.

Content is king! This is what is going to entertain, educate, provide value and connect your audience to your business. We need to ensure your content doesn’t get lost among the ocean of content sent out into the web every single day. We will make it relevant and timely to ensure your audience engage with it.

This is how we get your web page to sit as high as possible in the Google results as we can. This ties in to the website optimization component to ensure that your website is mobile friendly and the architecture ensures the site runs smoothly. We also need to ensure content is regularly being added to your site and is being engaged with along with integrating your site with your social media pages to name a few.

The power of social media cannot be ignored. Social media is now the most effective way to build an engaged audience with your brand. We can let them know who you are and why you do what you do. People don’t buy what you do, they buy why you do it.

Once we have everything else is place and the timing is right, we can look at paid search marketing in the right situations. There are only certain scenarios where you should run paid search marketing. Outside of these reasons, you are just wasting your money.