SIDEBAR

Website Optimization – Site Architecture, Page Speed and Mobile Friendliness

0 comments
Jul 05 2018

These days your website is more often than not, the first touch point a potential client has with your business. I cannot stress how important website optimization is to the success of your business. Platforms such as WordPress, Wix and Squarespace make creating your own website a breeze, but some of the things we speak about in regards to Website Optimization and Search Engine Optimization will go beyond the abilities of anyone who is not a web designer. I would highly recommend finding a good web designer so you can get the most out of your websites. Have you ever […]

READ MORE

The Buyers Journey

0 comments
Jun 11 2018

What is the Buyers Journey and why is it important to us as marketers and business owners? The Buyers Journey consists of the 5 stages that a person goes through when purchasing a product or service. Based on the purchase, the journey could last a matter of minutes or it could last months but they are always there. Sometimes we move through the stages subconsciously, sometimes consciously with a lot of thought. So, what are they? Awareness – We step into the awareness stage when a problem arises that we need a solution to. We think of the products or […]

READ MORE

My Overview of Digital Marketing

0 comments
May 30 2018
Post's featued image.

  Before we can dive into my overview of digital marketing, I think we need to take a step back and have a very brief look at the main traditional marketing avenues first. The world wide web was launched in 1994. Advertising first began appearing in Google in 2000, with Facebook launching its advertising platform in 2012. In the big scheme of things, digital marketing has only been around for a very short period of time. But wow, hasn’t it evolved quickly! Traditional marketing has been around for a very long time. The print medium was born somewhere around 618 […]

READ MORE

Why did I choose to study digital marketing?

0 comments
Apr 03 2018
Post's featued image.

Why did I choose digital marketing? Evolution. Curiosity. Fascination. First of all, I want to create my own digital marketing agency, mainly to work with small business. So, digital marketing agency… study digital marketing – No brainer right? But how and why did I get to the point of knowing this? I’ve always been in sales. Since my first job in the deli of a supermarket when I was 15 years old. I didn’t know it them but sales and marketing were already having an influence on me. How we displayed the deli goods to make them look inviting and […]

READ MORE

Blunt Barbers

0 comments
Dec 26 2017

“Hey bro! You want a beer??” That’s Kenny, the owner of Blunt Barbers in West Footscray. His chair is positioned right at the front door so he can great everyone as they walk in with his smile and offer of a drink, no matter what time of day it is. Don’t expect any 10-minute haircuts or quick short back and sides at Blunt. Nothing here happens in 10 minutes, which to me is a welcome change to the fast paced world of instant gratification and our usual frustration about not being able to get what we want this second. A […]

READ MORE

How important is professional photography to my business?

0 comments
May 03 2017

My smartphone has a 16-megapixel camera, I can save some money and I’ll just do my imagery myself. Sound familiar? With the growth of technology and social media, there is more “noise” out there to cut through than ever. Instagram users “like” 4.2 billion posts ever day. Sure that’s world wide, but it gives you an idea of what you are up against in the modern world of advertising and also the potential reach that is right there at your fingertips. How do you cut through that noise when so much of what people post are photos of the delicious […]

READ MORE

Recent Comments