Firstly I want to state that paid search advertising should not be your first port of call in the world of digital marketing. When you’re building a house, you don’t build the frame work before you pour the slab. The slab is your website optimization and your search engine optimization. So, before you venture into paid search marketing, pour your slab. Why should you spend time optimizing your website and making sure your search engine optimization is in place? Because they don’t cost money for starters, and because when you aren’t running paid campaigns, website optimization and SEO are the […]