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5 Scenarios to run paid search advertising

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Apr 18 2018

Firstly I want to state that paid search advertising should not be your first port of call in the world of digital marketing. When you’re building a house, you don’t build the frame work before you pour the slab. The slab is your website optimization and your search engine optimization. So, before you venture into paid search marketing, pour your slab. Why should you spend time optimizing your website and making sure your search engine optimization is in place? Because they don’t cost money for starters, and because when you aren’t running paid campaigns, website optimization and SEO are the […]

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Why did I choose to study digital marketing?

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Apr 03 2018
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  Evolution. Curiosity. Fascination. First of all, I want to create my own digital marketing agency, mainly to work with small business. So, digital marketing agency… study digital marketing – No brainer right? But how and why did I get to the point of knowing this? I’ve always been in sales. Since my first job in the deli of a supermarket when I was 15 years old. I didn’t know it them but sales and marketing were already having an influence on me. How we displayed the deli goods to make them look inviting and appetizing. Informing shoppers of new […]

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I think specializing is holding you back

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Apr 03 2018
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    I’ve heard it a lot in the photography world from professionals all over the place. Specialise. Find the one style/type of photography you like most and own it completely. I think this is wrong, not for an established professional with 10+ years in the game. If you are at this stage and you can earn a great living and be happy shooting nothing but your specialty, then by all means specialise. But if you’re anyone but the 10+ year vet, then I think specializing is the wrong way to go. I think if you get caught up in […]

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Aperture… wait what is that again?

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Feb 10 2018

If you are in to photography at any level, I’m guessing you’ve thought this at least once, or 300 times. Maybe it was a long time ago and now you know exactly how it works and exactly how going up two stops is going to affect the next image you capture. But, out of the 3 main settings, aperture is definitely the more confusing one to get your head around. I know that thought has crossed my mind a few times. I’ve studied photography, read text books and internet tutorials and been shooting for about 12 years now and as […]

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Blunt Barbers

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Dec 26 2017

“Hey bro! You want a beer??” That’s Kenny, the owner of Blunt Barbers in West Footscray. His chair is positioned right at the front door so he can great everyone as they walk in with his smile and offer of a drink, no matter what time of day it is. Don’t expect any 10-minute haircuts or quick short back and sides at Blunt. Nothing here happens in 10 minutes, which to me is a welcome change to the fast paced world of instant gratification and our usual frustration about not being able to get what we want this second. A […]

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How important is professional photography to my business?

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May 03 2017

My smartphone has a 16-megapixel camera, I can save some money and I’ll just do my imagery myself. Sound familiar? With the growth of technology and social media, there is more “noise” out there to cut through than ever. Instagram users “like” 4.2 billion posts ever day. Sure that’s world wide, but it gives you an idea of what you are up against in the modern world of advertising and also the potential reach that is right there at your fingertips. How do you cut through that noise when so much of what people post are photos of the delicious […]

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Street Art

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Jan 17 2016

Melbourne has always been known for its street art. I hadn’t explored the street art scene until just recently. Its obvious there are some amazingly talented artists out there and it is great to see that being recognised by councils. Commissioning some of these artists to display their work, pay them for it and not see them as vandals. But the vandals are still out there. Whilst I was blown away to see the skill and talent of these artists at the same time I was annoyed to see that their work had been vandalised by pathetic, terrible looking “tags” […]

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Off the Grid

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Jan 04 2016

Over the Christmas holidays I was able to get away, hit the road with my cameras, my tent, some firewood and no plans. Half the time I had no phone reception or direct connection to the world of technology which in itself was amazingly refreshing.  

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